Marketing mix modelling explains how media, pricing, seasonality, competitive activity, brand and macroeconomic conditions ...

After weeks of fierce competition and countless hours of deliberation from our incredible judging panel, the wait is finally ...

Audible and independent creative group Hello have lifted the lid on the strategy behind the audiobook platform’s latest Australian campaign, revealing why Jennifer Coolidge was chosen to front the ...

Marketing and communications agency, Elevate Communication has been appointed retained external communication agency of record for Kelsian Group Limited. The remit spans earned media, C-suite ...

Marketers might be starving for meaning. But B&T's journalists find much spiritual fulfilment in our daily TV ratings reports ...

Hong Kong Tourism Board (HKTB) has launched ‘Only in Hong Kong’, a new global brand refresh campaign to redefine how the city ...

Canon Oceania has launched ‘A Different Lens’, a new podcast celebrating the people and stories shaping Australia and New ...

In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New ...

Chery Australia has become the official automotive partner for The Block. The partnership will see Chery support contestants both on and off the tools, awarding weekly challenge winners $10,000 ...

Sonic branding agency Smith & Western has appointed Dominic Burnham as sonic branding consultant, strengthening the agency’s ...

Subway has appointed communications agency Tonic as its PR partner of record in Australia, expanding the agency’s existing ...

Showpony Hobart has appointed former Blundstone global producer Vanessa Lee as senior producer, further strengthening its ...