Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data ...

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are ...

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and ...

The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and cultural resonance.

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

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