As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly ...

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...