This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of pipeline strategies.

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Apttus, a quote-to-cash software firm, has introduced a new machine-learning solution—Apttus Intelligent Import—which is said to automatically scan,… ...

Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to… ...

Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing… ...

AI-augmented sales forecasting emerges as a powerful alternative, leveraging AI to capture detailed data, make predictions ...

Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended… ...