What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? How do people like to receive account updates from businesses? To ...

This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...

Modern marketing is often all about automation and algorithms. This can deliver increased efficiency, but it can also lead to campaigns that feel uninspiring and cookie-cutter. What can you do to ...

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how marketers should approach AI-generated video and its real impact.

It makes sense that a company's marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn't ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: Google launches open protocols that let AI agents shop across platforms. Google announced the Universal Commerce Protocol (UCP) ...

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys.

Use this form to submit a session proposal for all MarketingProfs speaking opportunities. Except for multi-hour workshops, all speaking in-person and online presentations are live and range between 20 ...