The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.

What’s driving executives’ adoption of AI The study reveals the existence of what Lightricks terms a “confidence gap” between lower-level workers and their bosses. Some 55% percent of executives ...

Mark Zuckerberg announced during Meta's Q3 earnings call that Threads, the company's X rival, now boasts 275 million monthly active users.

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...