From Fevicol and Asian Paints to the creative leaders he mentored, the entire industry is mourning the ad-man who gave Indian brands their soul. Here’s how they are remembering the master storyteller.

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

In a detailed conversation, Grey India's Chief Creative Officer unpacks his blueprint for the agency’s next chapter, touching ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

As brands rolled out their Diwali campaigns this year, family, gifting, and nostalgia dominated the storytelling. This raises ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...