As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Festive ads still show women as caregivers. But some brands are changing this, raising the question of whether advertising ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Global brands during Diwali this year once again demonstrated a significant commitment to cultural localisation, moving beyond general festive marketing to embed their products within the specific ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...