From Fevicol and Asian Paints to the creative leaders he mentored, the entire industry is mourning the ad-man who gave Indian brands their soul. Here’s how they are remembering the master storyteller.

As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

In a detailed conversation, Grey India's Chief Creative Officer unpacks his blueprint for the agency’s next chapter, touching ...

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Festive ads still show women as caregivers. But some brands are changing this, raising the question of whether advertising ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...