It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase.

We at Esquire – as well as fans on Reddit – are theorising that the 9 August drop will be inspired by the Sturgeon Moon, the ...

Swatch is teasing another Snoopy MoonSwatch, which happens to coincide with new rumors regarding a new Omega Speedmaster ...

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or ...

AVI-8’s new limited-edition Snoopy Flying Ace watches blend serious aviation design with Peanuts nostalgia, making them the ...

Swatch is launching an AI-powered design tool that could let fans create their own custom watches – possibly even a personalised MoonSwatch ...

Since launching the MoonSwatch in 2022, Swatch has had no shortage of unique designs for the viral Omega collab. To date, the ...

Omega has unveiled a bold new addition to its popular Seamaster Diver 300M collection, this time showcasing the signature diving colour of orange. Long associated with enhanced underwater ...

So it was during one encounter with the head of a globally renowned bourbon brand, whose watch of choice was the Hamilton Khaki Mechanical – a quintessential but eminently affordable banger. Why ...

Omega has unveiled a new colour in its Seamaster range designed to honour classic dive watches. That sees the colour orange employed – though you'll have to look hard to find it!

Why is Snoopy on a high school football helmet?! That's the question sweeping TikTok, and the answer lies with Shreveport's Loyola College Prep.