The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

An expert Q&A on recent changes to the legal framework concerning student-athletes and college athletics, examining key ...

Florida NIL Booster Calls Out Rival SEC School for Overpaying 5-Star Recruit originally appeared on Athlon Sports. The ...

The USC Trojans coach Lincoln Riley and the staff are building an elite recruiting class. The Trojans are up to 30 commits, ...

Starting on Tuesday, July 1, schools like the University of Houston, the University of Texas, Texas A &M, and more across the ...

The recent settlement of In re College Athlete NIL Litigation (the Settlement) has been challenged on Title IX grounds. The ...

Georgia Tech was slipping into national irrelevancy as college football rapidly changed. Key is on a mission to change that.

If former Texas A&M quarterback Johnny Manziel played during the NIL era, the college football landscape would have changed ...

Five‑star wide receiver Tristen Keys continues to weigh a flip from LSU. The Hattiesburg High (Miss.) standout, currently committed to the Tigers since March 19 ...

Texas Longhorns quarterback Arch Manning has a lot that comes with his name: attention, expectations and, of course, NIL ...

Texas A&M Football Secures Four-Star Wide Receiver Madden Williams After Potential USC Flip Rumors originally appeared on ...

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...