People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · People’s Postcode Lottery changes tack with Ellie Goulding. Stephen Foster October 11, 2024. 0 2,197 1 minute read. New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece.
New study shows black people better represented in ads
Sep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of Cambridge, The ...
FCK this, says KFC - More About Advertising
Feb 23, 2018 · FCK this, says KFC. Emma Hall February 23, 2018. 1 358 Less than a minute. KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply ...
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Oct 10, 2024 · Currys and AMV BBDO go up a notch with new ‘IRL’ campaign. Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond techspectations” work for Currys has always had a whiff of effective over creative, but finally the two have come together to create a strong piece of ...
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide’s Catherine Kehoe, gave it perhaps the ultimate accolade of our times: “If ever there was a paper to take to ...
Uncommon walks on water in new ‘Everyday’ film for Avios
Mar 25, 2024 · After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack up Avios points.
Uncommon’s stress-inducing new campaign for EA Sports FC 25
Oct 7, 2024 · Uncommon Creative Studio is doing its best with the difficult task of getting millions of people around the world to see EA Sports FC as a brand in its own right. This new campaign is the usual mix of sporting highs and lows, complete with lots of sports superstars like Jude Bellingham, Zinedine Zidane, David Beckham and women’s Ballon d’Or ...
MAA Ad of the Week: Capital One’s badger from Fold7
Oct 7, 2024 · In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the winsome creature destroys everything in its path.
Krow Group wins Bensons for Beds - More About Advertising
Jul 31, 2024 · Krow Group wins Bensons for Beds. Staff July 31, 2024. 1,515 1 minute read. Bensons for Beds, a leading UK bed and mattress retailer has appointed Krow Group as its new lead creative agency. The business moves from VCCP. Their first campaign due to launch at the end of the year. Head of marketing Lisa Richards says: “We’re excited to begin ...
Nationwide aims at younger market in NCA’s latest Dominic West ad
Sep 30, 2024 · Nationwide aims at younger market in NCA’s latest Dominic West ad. Stephen Foster September 30, 2024. 0 2,456 1 minute read. Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy – is back with the fourth ad featuring Dominic West as the odious boss of rival A.N.Y. Bank. Can they keep ...