Diet Coke (1986) A metà degli anni 80 Coca Cola tentò di lanciare anche in Italia la Diet Coke. Nonostante la bella serie pubblicitaria e il jingle accattivante presente in questo e altri spot, ma il marchio non ebbe il successo sperato. Probabilmente non era il prodotto a essere scadente ma il marchio a non avere appeal: infatti venne rilanciata negli anni 90 come Coca Cola Light. Provenienza filmato: Archivio Personale Michele Logrippo #spot80 #short #pubblicitadiunavolta #pubblicitàvintage #s
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Diet Coke (1986) A metà degli anni 80 Coca Cola tentò di lanciare anche in Italia la Diet Coke. Nonostante la bella serie pubblicitaria e il jingle accattivante presente in questo e altri spot, ma il marchio non ebbe il successo sperato. Probabilmente non era il prodotto a essere scadente ma il marchio a non avere appeal: infatti venne rilanciata negli anni 90 come Coca Cola Light. Provenienza filmato: Archivio Personale Michele Logrippo #spot80 #short #pubblicitadiunavolta #pubblicitàvintage #s
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