Chad Hurley attributes YouTube's viral success largely to its innovative use of the embed code, an idea inspired by PayPal's payment buttons. At PayPal, users could cut and paste payment buttons onto any website, blog, or auction listing, which helped spread the PayPal brand. Hurley applied this concept to YouTube by allowing users to embed videos on their own sites. This embed feature enabled users to share videos that resonated with them, enhancing their personal content without needing to upl