One of Wayne Gretzky’s most memorable commercial moments came from a single improvised word. In the classic Bo Knows ad, he was supposed to say “Bo knows hockey,” but the line didn’t feel right. So he skated up, shrugged, and just said “no.” The director ran with it—and that unscripted moment became commercial gold. #WayneGretzky #BoKnows #BoJackson #SportsCommercials #NHLHistory
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