Hanoi ơi! Urbanist Hanoi started in 2018 as a sister site of Saigoneer, the well-established culture magazine based in the south. The idea at the time was that Urbanist Hanoi would continue what Saigoneer had been doing so well: telling stories of people, places, food and culture — the only difference was the geographical focus. The teams behind Urbanist Hanoi and Saigoneer are one and the same, and after four years of being on separate sites, Urbanist Hanoi is coming home. Starting from this mo