“Lane Frost breaks down one of his iconic NFR rides in his instructional film Bull Talk, breaking every move into pure cowboy logic, grit, and feel. It’s Lane teaching the next generation the way only he could.” | Lane Frost Apparel

Our team is humbled to present to you the first official trailer and title of the Lane Frost documentary. Combining the details of his life, the legend he became, and the legacy he left behind brought us a heartwarming story of the impact Lane had on the sport of bull riding, the rodeo community, and fans around the world. • • • #LaneFrostDoc #LANE #lifelegendlegacy #holdon #documentary #rodeo #bullriding #8seconds #toughdraw #ooostudios #lanefrostbrand | Lane Frost Documentary

Lane was always on the forefront of moving the sport of rodeo forward. From Bull Talk and the Challenge of Champions, to the obvious impact and legacy left behind today. We hope you enjoy the journey of Lane’s life through those that knew him and have been impacted by him in such a big way. Playing on demand starting Saturday October 12th right on www.LaneFrost.com #LANE #lanefrostdoc #lifelegendlegacy | Lane Frost Documentary