The Untold Truth Of Little Caesars
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MSNMashed - Video
The Untold Truth Of Little Caesars
Little Caesars has had quite a journey since opening in Garden City, Michigan in 1959. This multi-national chain is now one of the leading pizza chains in America. Little Caesars managed to really differentiate itself from other pizzerias with the introduction of the Hot-N-Ready pizza. This pizza on-demand concept was met with a frenzy of sales ...
7 months ago
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Little Caesars didn’t start with a campaign. It started with a gamble. In 1959, Mike and Marian Ilitch opened a single shop called Little Caesars Pizza Treat in a strip mall in Garden City, just outside Detroit. No outside funding. No safety net. Just hustle and belief. From there, it grew the old-school way. One store, then another. By the early '60s, they were franchising. By the ’70s, they launched a national campaign with a slogan that hit like a brick: “Pizza! Pizza!” Two pizzas for the pri
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Little Caesars didn’t start with a campaign. It started with a gamble. In 1959, Mike and Marian Ilitch opened a single shop called Little Caesars Pizza Treat in a strip mall in Garden City, just outside Detroit. No outside funding. No safety net. Just hustle and belief. From there, it grew the old-school way. One store, then another. By the early '60s, they were franchising. By the ’70s, they launched a national campaign with a slogan that hit like a brick: “Pizza! Pizza!” Two pizzas for the pri
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