I say it all the time: The most memorable ads are served up as a story. And the very best stories work even with the sound off - or if you don't understand the language. Watch this, and you'll see… | Dave Hanneken
2:30
linkedin.com
I say it all the time: The most memorable ads are served up as a story. And the very best stories work even with the sound off - or if you don't understand the language.
I say it all the time: The most memorable ads are served up as a story. And the very best stories work even with the sound off - or if you don't understand the language. Watch this, and you'll see what I mean. Thx for sharing Chris Beresford-Hill. Fabulous ad for a French supermarket.
4 weeks ago
Super Bowl Ads
Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
1:01
Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
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