How Nike Turned Controversy Into $6 Billion | The Colin Kaepernick Effect.
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How Nike Turned Controversy Into $6 Billion | The Colin Kaepernick Effect.
In 2018, Nike took a bold risk by featuring Colin Kaepernick in their ‘Dream Crazy’ campaign. The decision sparked a wave of protests, boycotts, and shoe-burning videos—but it paid off in a huge way. Nike’s sales surged by 31%, and their stock price skyrocketed, adding $6 billion to their market value! In this video, we explore how Nike ...
1.6K viewsSep 23, 2024
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Succeeded on Instagram: "In 2018, Nike redefined “just doing it” by naming Colin Kaepernick the face of its 30th-anniversary “Dream Crazy” campaign, delivering a powerful narrative of resilience—“Believe in something. Even if it means sacrificing everything”—that polarized the globe yet drove a stunning 31% surge in online sales, added roughly $6 billion to brand value, and sparked an estimated $163 million in media exposure, ultimately earning Cannes Lions, D&AD, One Show awards, and the title
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Technologies on Instagram: "In 2018, Nike redefined “just doing it” by naming Colin Kaepernick the face of its 30th-anniversary “Dream Crazy” campaign, delivering a powerful narrative of resilience—“Believe in something. Even if it means sacrificing everything”—that polarized the globe yet drove a stunning 31% surge in online sales, added roughly $6 billion to brand value, and sparked an estimated $163 million in media exposure, ultimately earning Cannes Lions, D&AD, One Show awards, and the tit
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