Lucy goes into her local coffee shop and she finds her favourite drink is a bit more expensive. It's only a few pennies, and so she shrugs and she buys it anyway. The next month it's more expensive again, but still she shrugs and she buys it. This happens again and again, until eventually Lucy can't remember when her coffee became so expensive. This is known as "creeping normality," and it's when something harmful arrives slowly, and where each step feels harmless. In his book Collapse, Jared Di